Monday, January 7, 2008

Martha Stewart Sucks!

I am a huge fan of TV chefs and I was an early devotee to Martha Stewart. I have had a subscription to her magazine a few different times, I have cookbooks and have attemtped her projects and recipes on several occasions. Some time ago, however, I gave up on her. I just didn't have the energy or inclination to spend 6 hours wiring cranberries to a styrofoam wreath form or stuffing cherry tomatoes with tiny uniformly-diced squares of marinated feta cheese. And the thing about Martha is, she doesn't use shortcuts. The end results are beautiful and delicious, but the process is just to tedious (and expensive -- her recipes always include fancy ingredients I don't have on hand).

She has a new brand extention, though, called Everyday Food, which to me sounds like a kinder, gentler Martha. I have picked up a couple mini cookbooks from the grocery checkout line and I subscribe her to email newsletter, in the hopes of getting some Martha-lite inspiration. The latest email newsletter promises "truly satisfying dinners -- all under 400 calories" designed to "help start the New Year off right."

I was jazzed when I saw that and looked forward to some healthy Martha goodness. For the record, I know the fact that I get excited about food newsletters is probably something I shouldn't admit to in mixed company, but we're all friends here, right and my geekiness is well-documented on this site already. And since I'm on this new weight-loss kick, dinners under 400 calories is like music to my ears.

But her definition of Everyday food confounds me, to be quite honest. Who can cook like this every day? Here is a sampling of recipes from the email:

Caesar Salad with Spicy Shrimp
Chicken Meatballs in Tomato Sauce
Steak, Watercress, and Orange Salad
Thinnest Crust Pizza with Ricotta and Mushrooms
Chunky Turkey Vegetable Soup


They all sound promising, but upon closer examination, it's really just the same old Martha in Rachael Ray's clothing.

  • The caesar salad requires you to make your own dressing using anchovies. Who keeps anchovies in their pantry?!?!
  • The chicken meatballs require you to GRIND YOUR OWN MEAT in a food processor. I mean, I know that's the best way to get get good quality ground meat, but seriously Martha, it's all I can do to remember to thaw something out for dinner, let alone grind my own freaking chicken.
  • The steak salad looks easy enough (although if I told Hubbz we were having watercress salad he'd look at me like I was nuts, then proceed to suddenly not be hungry), but her presentation is something you would never see on any family's "everyday" dinner table... Beautifully arranged individual servings? Try everything tossed into a big community bowl, with a pathway of various salad components leading to each person's place setting.
  • The pizza is actually really a great idea -- if my assumption that sandwich wrap = tortilla, that is -- and something you could adapt to your own preferred ingredients. Yeay Martha!
  • And the only thing I can really say about the soup is why does she insist on using escarole instead of spinach -- which is something much more accessable for the "everyday" cook.
Martha, Martha, Martha... I know you're a perfectionist and all, but if really want to help us "everyday" folk you need to tweak your approach a bit. Would it really kill you to slum it in the prepared-dressings aisle for once?

7 comments:

Silvie said...

I have cooked stuff from Everyday Food quite a bit and always find it easy. Maybe you got a bum newsletter. And yes, I keep anchovies on hand. They last forever!

HappyBlogChick said...

Grind my own meat? HA!

I wish Rachael Ray had a healthy cook book. Her recipes are truly easy and tasty ... and I gained a ton of weight cooking them. :-(

Brandie said...

Hmm ... I've never really gotten into Martha (or Rachael Ray for that matter). I'm not sure why - Martha seems too elegant for me. Like you said, it all looks fabulous, but unlike her I don't get paid to create things so my time to do it is, well, limited!
Rachael Ray - I don't know. I've seen her show a few times. I think she seems nice enough, and the 30 minute meals and less thing she does - all sounds wonderful. But I'm boring. I have my favorite meals and that is that.
Now that I am ready to spread my wings a bit and expand the things I do make for dinner - well, my dd is on a dairy/wheat/gluten/soy-free diet and am (short term) on the same diet but with the added restriction of corn and sugar.
YEah ... as far as I know neither Martha nor Rachael can help me with meal ideas for those restrictions!

Maria said...

I don't even pretend that I understand Martha.

The best pizza I ever had was at a little cafe here in prairie land. Bing ordered a classic bbq chicken pizza with a thin crust. The crust was like this sort of thick cracker. I loved it. It was crunchy, not doughy. And loaded to the gills with chicken,not just mostly cheese and onions with a few pats of chicken on it.

I love it so much that I ate most of her entree....

fudgelady said...

Gotta love a blog with an entry titled "Martha Stewart Sucks!"

My Everyday Food recipes are along the lines of:

Take box out of freezer.
Open box.
Stick food in microwave.
Nuke food.
Dump food on plate.

I guess Martha won't be eating anytime soon at my house... :-)

BakerGirl said...

I used to love watching EveryDay Food on my local PBS station but I may stop. In what I am guessing is the new season, Martha has decided to put herself on the show. She does the opening announcement and a tip segment. Why does she have to go and ruin what was a good program to begin with. Is she hard up for money or attention? Her voice is what gets to me. She sounds like such a snob and very condescending.

I tried several of the EveryDay food recipes and they were good. I haven't done any of Martha's recipes from her cookbooks. I read reviews of the pie cookbook where posters said Martha left out ingredients in the recipe and the pies didn't turn out. Wonder if this is true.

SpittenKittens said...

Why would you want to grind you own?
Because you know whats in it.I started getting back to the way people did things years ago, and yes its more work but seeing the fruits of your work is very rewarding(usually).You probably can find an old meat grinder in a thrift store, but watch for rust. After I have cleaned an item from the thrift store I give a bath in a little bleach and water and rinse thoroughly.I started making my own bread a few years ago and its way cheaper and tastes better.
I dont like Martha Stewart because I dont think being kind without a motive is just not in her, but I could be wrong. Anyway what you put into to life is what you get out of it and thers nothing like a GOOD home cooked meal from scratch.